Social Sciences & Communications
Graduate Student Profile
MC Public Relations
- Apply the principles and laws that defend freedom of speech and of assembly and press, both locally and globally.
- Identify the importance of these principles and rights for public relations.
- Analyze the history of the development of communications in society.
- Evaluate the historical evolution of the media up to the arrival of postmodernism.
- Analyze and respect the diversity that permeates society and its relationship with communications, as well as the diversity of cultures and their impact in a globalized world.
- Apply the principles of respect for diversity while writing or developing communication products that are typical of this profession.
- Use the principles, theories, concepts, and fundamental models of social communication while developing written and audiovisual content.
- Create strategic plans in public relations, according to the fundamental models of social communication.
- Apply the ethical principles of public relations, by respecting the truth, accuracy, impartiality, and diversity.
- Demonstrate critical, creative, and independent thinking skills to creatively solve conflicts and crises in public relations.
- Apply different research techniques to obtain the necessary information in order to identify problems in public relations and to establish strategies to solve them.
- Properly manage the genres and formats used in public relations.
- Develop public relations plans to communicate strategically, address a crisis or create a corporate image.
- Apply the latest communication tools and technologies and know the impact of the current digital era.
- Critically and objectively evaluate his/her work and that of others, focusing on the accuracy and clarity required by Spanish grammar.