Social Sciences & Communications
BC Public Relations and Advertising
This program is avaialble at: Main Campus.
This degree prepares well-rounded professionals in public relations and advertising who are capable of building and maintaining relationships between organizations and target audiences, by using different platforms, including digital ones. Students will master diverse skills of these two fields, such as establishing and maintaining relationships between organizations and their audiences, monitoring the opinions and attitudes regarding their client; and establishing strategies and campaigns to modify these opinions and attitudes. This will allow the graduates to be up to date with market demands as well as to have the background required by the Government of Puerto Rico to become a licensed public relations professional.
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* Available in Spanish only.